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Silicon valley /
NO CODE Life
01.
Tod's
No_Code
examines
the
changes
in
the
contemporary
society.
No_Code
is
an
intersectional
project
launched
by
the
Italian
luxury
group
Tod’s
in
November
2018.
It
is
an
Hybrid
and
cultural
idea
that
fuses
emerging
technology
with
Italian
craftsmanship,
interpreting
and
translating
society’s
social
changes
into
contemporary
products.
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02.
“Real
Life
in
Silicon
Valley”
is
an
insightful
photographic
project
by
Tod’s
No_Code.
Silicon
Valley
is
a
‘non-place’.
What
lies
behind
the
official
images
of
the
big
tech
companies?
How
do
the
inhabitants
of
this
piece
of
Californian
land
below
San
Francisco
live?
Where
do
they
live?
What
houses
do
they
have?
What
restaurants
do
they
eat
at?
What
cars
do
they
drive?
How
do
they
have
fun?
“There’s
a
lot
of
talk
about
Silicon
Valley,
but
up
until
now
no
one
has
ever
done
a
photo
shoot
to
understand
what
it
really
is.”
Silicon
Valley
is
not
like
you
imagine
it
to
be.
[…]
People
generally
believe
that
it
is
an
ultra-tech
place
where
everything
is
mechanized
and
the
colors
of
the
sun
are
reflected
on
aluminum
and
silicon
surfaces,
that
the
only
cars
driven
there
are
Teslas,
and
that
visible
on
the
horizon
are
labs
straight
out
of
science
fiction.
02.
“Real
Life
in
Silicon
Valley”
is
an
insightful
photographic
project
by
Tod’s
No_Code.
—
It’s
been
suggested
that
no
visit
to
Silicon
Valley
is
complete
without
a
“Google
bike”
photo.
Intended
for
use
by
Google
employees,
these
bicycles
are
regularly
used
by
area
residents
and
visitors
alike.
Tod's No_Code investigates the nature and the life of Silicon Valley
Sunnyvale
37.369.681
-122.033.447
Stanford
37.439.201
-122.169.891
Santa Clara
37.354.224
-121.948.329
Redwood
37.485.589
-122.222.036
Palo Alto
37.441.990
-122.142.479
Mountain View
37.388.495
-122.088.823
Menlo Park
37.453.222
-122.183.574
Freemont
37.547.227
-121.58.58
East Palo Alto
37.469.009
-122.141.065
Cupertino
37.322.793
-122.032.903
Vallejo
berkeley
oakland
san francisco
san jose
- State of California
- Silicon Valley
- San Francisco
County Towns - Stages of
the journey
- Non-PlaceCultureUltra-Tech
- Non-PlaceCultureUltra-Tech
- Non-PlaceCultureUltra-Tech
- BusinessDemystify ImperfectionsFame
- BusinessDemystify ImperfectionsFame
- BusinessDemystify ImperfectionsFame
- Glory Suburban Unspectacular
- Glory Suburban Unspectacular
- Glory Suburban Unspectacular
- 7.6 Million People Ephemeral Time Warp
- 7.6 Million People Ephemeral Time Warp
- 7.6 Million People Ephemeral Time Warp
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Silicon valley /
NO CODE Life
03.
Silicon
Valley,
like
Hollywood,
is
primarily
a
myth
and
a
business.
Its
world
domination
coincides
with
the
digitization
and
dematerialization
of
everything
from
books
and
music
to
dating
and
family
reunions.
[…]
Fazal’s
work
delivers
his
own
version
of
Silicon
Valley
–
a
vision
that
demystifies
and
humanizes.
At
first
glance,
the
photographs
might
suggest
a
cool
glance,
but
with
repeated
viewing,
they
betray
a
tender
gaze.
Fazal
has
an
eye
for
the
imperfections
of
the
real
and
the
complexities
of
anachronism.
Behind
the
fame
and
glory
sits
an
unspectacular
suburban
sprawl.
[…]
A
privatized
environment
where
ambitious
architectural
styles
and
fashions
are
rare.
“Corporate
logos
(and
cars)
possess
the
most
self-conscious
and
aspirational
visual
identities.”
The
photographs
capture
the
Valley
before
the
social
distancing
of
the
Covid-19
pandemic
had
irrevocably
altered
the
meaning
of
place
in
general
and
this
place
in
particular.
[…] A
moment
when
the
San
Francisco
Bay
Area
housed
7.6
million
people
[…] The
pandemic,
combined
with
climate
change,
drought
and
fire,
may
lead
to
depopulation.
“Silicon
Valley
may
cease
to
be
a
grounded
place.
It
may
go
virtual,
becoming
a
state
of
mind.”
03.
Silicon
Valley,
like
Hollywood,
is
primarily
a
myth
and
a
business.
—
Prior
to
its
ascension
as
a
Silicon
Valley
economic,
cultural
and
political
center,
a
typical
house
in
San
Jose
might
have
cost
$
100,000,
a
whisper
of
today’s
$
1
M
median
home.
During
a
twelve-month
period
between
early
2017
and
2018,
the
average
value
of
a
house
in
San
Jose
increased
by
$100
every
hour.
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Silicon valley /
NO CODE Life
04.
Ramak
Fazel,
an
anthropologist
with
a
camera
around
his
neck.
Silicon
Valley
has
come
to
define
not
only
a
geographic
landscape,
but
a
global
force
responsible
for
the
radical
transformation
of
human
life.
[It]
is
the
spiritual
home
of
“Big
Tech”.
[…]
The
near-total
absence
of
industrial
references
in
the
Silicon
Valley
landscape
was
a
reminder
of
the
ephemeral
nature
of
software.
Typical
elements
of
manufacturing
such
as
smokestacks
or
vertical
automation
are
strangely
absent
in
the
built
environment.
“The
Silicon
Valley
that
meets
the
eye
is
seldom
opulent
and
often
jarring.”
Coupled
with
a
twin
lens
Rolleiflex
camera,
I’ve
insisted
on
using
an
artificial
lighting
schema
that
I’ve
deployed
for
over
20
years.
This
has
allowed
me
to
maintain
a
consistent
visual
vocabulary.
It’s
an
analog
language
untethered
to
the
developments
offered
by
the
latest
technological
advances
in
cameras.
These
images
need
to
be
considered
as
intentionally
false.
Our
Silicon
Valley
is
a
clash
between
C-suite
access
and
observational
chance.
We’re
caught
in
a
time
warp,
rather
than
a
place
where
the
future
is
imagined
and
engineered
–
until
you
notice
the
blue
glow
that
marks
every
image
in
this
book.
04.
Ramak
Fazel,
an
anthropologist
with
a
camera
around
his
neck.
—
Prior
to
its
ascension
as
a
Silicon
Valley
economic,
cultural
and
political
center,
a
typical
house
in
San
Jose
might
have
cost
$
100,000,
a
whisper
of
today’s
$
1
M
median
home.
During
a
twelve-month
period
between
early
2017
and
2018,
the
average
value
of
a
house
in
San
Jose
increased
by
$100
every
hour.
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Close
NO CODE / more
About.
The
way
we
work,
our
relationships
with
others
and
the
way
we
dress
are
changing.
We
decided
to
launch
the
project
No_
Code
to
create
a
research
and
experimental
environment
within
the
Tod's
Group
that
would
allow
visionaries,
designers,
and
creatives
the
chance
to
express
themselves
and
imagine
products
with
a
decidedly
contemporary
nature,
always
combining
two
elements:
Italy's
artisanal
know-how
and
cutting-edge
technology.
