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Silicon valley /
NO CODE Life
01.
Tod's No_Code examines the changes in the contemporary society.
No_Code is an intersectional project launched by the Italian luxury group Tod’s in November 2018. It is an Hybrid and cultural idea that fuses emerging technology with Italian craftsmanship, interpreting and translating society’s social changes into contemporary products.
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02.
“Real Life in Silicon Valley” is an insightful photographic project by Tod’s No_Code.
Silicon Valley is a ‘non-place’. What lies behind the official images of the big tech companies? How do the inhabitants of this piece of Californian land below San Francisco live? Where do they live? What houses do they have? What restaurants do they eat at? What cars do they drive? How do they have fun?
“There’s a lot of talk about Silicon Valley, but up until now no one has ever done a photo shoot to understand what it really is.”
Silicon Valley is not like you imagine it to be. […] People generally believe that it is an ultra-tech place where everything is mechanized and the colors of the sun are reflected on aluminum and silicon surfaces, that the only cars driven there are Teslas, and that visible on the horizon are labs straight out of science fiction.
02.
“Real Life in Silicon Valley” is an insightful photographic project by Tod’s No_Code.
— It’s been suggested that no visit to Silicon Valley is complete without a “Google bike” photo. Intended for use by Google employees, these bicycles are regularly used by area residents and visitors alike.
Tod's No_Code investigates the nature and the life of Silicon Valley
Sunnyvale
37.369.681
-122.033.447
Stanford
37.439.201
-122.169.891
Santa Clara
37.354.224
-121.948.329
Redwood
37.485.589
-122.222.036
Palo Alto
37.441.990
-122.142.479
Mountain View
37.388.495
-122.088.823
Menlo Park
37.453.222
-122.183.574
Freemont
37.547.227
-121.58.58
East Palo Alto
37.469.009
-122.141.065
Cupertino
37.322.793
-122.032.903
Vallejo
berkeley
oakland
san francisco
san jose
- State of California
- Silicon Valley
- San Francisco
County Towns - Stages of
the journey
- Non-PlaceCultureUltra-Tech
- Non-PlaceCultureUltra-Tech
- Non-PlaceCultureUltra-Tech
- BusinessDemystify ImperfectionsFame
- BusinessDemystify ImperfectionsFame
- BusinessDemystify ImperfectionsFame
- Glory Suburban Unspectacular
- Glory Suburban Unspectacular
- Glory Suburban Unspectacular
- 7.6 Million People Ephemeral Time Warp
- 7.6 Million People Ephemeral Time Warp
- 7.6 Million People Ephemeral Time Warp
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Silicon valley /
NO CODE Life
03.
Silicon Valley, like Hollywood, is primarily a myth and a business.
Its world domination coincides with the digitization and dematerialization of everything from books and music to dating and family reunions. […]
Fazal’s work delivers his own version of Silicon Valley – a vision that demystifies and humanizes. At first glance, the photographs might suggest a cool glance, but with repeated viewing, they betray a tender gaze. Fazal has an eye for the imperfections of the real and the complexities of anachronism.
Behind the fame and glory sits an unspectacular suburban sprawl. […] A privatized environment where ambitious architectural styles and fashions are rare.
Fazal’s work delivers his own version of Silicon Valley – a vision that demystifies and humanizes. At first glance, the photographs might suggest a cool glance, but with repeated viewing, they betray a tender gaze. Fazal has an eye for the imperfections of the real and the complexities of anachronism.
Behind the fame and glory sits an unspectacular suburban sprawl. […] A privatized environment where ambitious architectural styles and fashions are rare.
“Corporate logos (and cars) possess the most self-conscious and aspirational visual identities.”
The photographs capture the Valley before the social distancing of the Covid-19 pandemic had irrevocably altered the meaning of place in general and this place in particular. […] A moment when the San Francisco Bay Area housed 7.6 million people […] The pandemic, combined with climate change, drought and fire, may lead to depopulation.
“Silicon Valley may cease to be a grounded place. It may go virtual, becoming a state of mind.”
03.
Silicon Valley, like Hollywood, is primarily a myth and a business.
— Prior to its ascension as a Silicon Valley economic, cultural and political center, a typical house in San Jose might have cost $ 100,000, a whisper of today’s $ 1 M median home. During a twelve-month period between early 2017 and 2018, the average value of a house in San Jose increased by $100 every hour.
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Silicon valley /
NO CODE Life
04.
Ramak Fazel,
an anthropologist with a camera around his neck.
an anthropologist with a camera around his neck.
Silicon Valley has come to define not only a geographic landscape, but a global force responsible for the radical transformation of human life. [It] is the spiritual home of “Big Tech”.
[…] The near-total absence of industrial references in the Silicon Valley landscape was a reminder of the ephemeral nature of software. Typical elements of manufacturing such as smokestacks or vertical automation are strangely absent in the built environment.
[…] The near-total absence of industrial references in the Silicon Valley landscape was a reminder of the ephemeral nature of software. Typical elements of manufacturing such as smokestacks or vertical automation are strangely absent in the built environment.
“The Silicon Valley that meets the eye is seldom opulent and often jarring.”
Coupled with a twin lens Rolleiflex camera, I’ve insisted on using an artificial lighting schema that I’ve deployed for over 20 years. This has allowed me to maintain a consistent visual vocabulary. It’s an analog language untethered to the developments offered by the latest technological advances in cameras. These images need to be considered as intentionally false. Our Silicon Valley is a clash between C-suite access and observational chance.
We’re caught in a time warp, rather than a place where the future is imagined and engineered – until you notice the blue glow that marks every image in this book.
We’re caught in a time warp, rather than a place where the future is imagined and engineered – until you notice the blue glow that marks every image in this book.
04.
Ramak Fazel,
an anthropologist with a camera around his neck.
an anthropologist with a camera around his neck.
— Prior to its ascension as a Silicon Valley economic, cultural and political center, a typical house in San Jose might have cost $ 100,000, a whisper of today’s $ 1 M median home. During a twelve-month period between early 2017 and 2018, the average value of a house in San Jose increased by $100 every hour.
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NO CODE / more
About.
The way we work, our relationships with others and the way we dress are changing.
We decided to launch the project No_ Code to create a research and experimental environment within the Tod's Group that would allow visionaries, designers, and creatives the chance to express themselves and imagine products with a decidedly contemporary nature, always combining two elements: Italy's artisanal know-how and cutting-edge technology.
